
Is British Wool Soft?
Discover the Extraordinary Variety of British Wool
British wool has a reputation for being coarse, scratchy and rather traditional. But is that really true? After more than 25 years designing knitwear, I’ve discovered that some of the most beautiful, soft and luxurious wools are growing right here on our doorstep.
Is British wool soft?
It’s a question I’m often asked, and the answer might surprise you.
Yes, British wool can be exceptionally soft. But perhaps the more interesting question is why we tend to think of British wool as one particular type of fibre when, in fact, it comes in such an extraordinary variety of textures, weights and finishes.
Britain is home to more than 60 pure breeds of sheep, each producing wool with its own distinctive character. Some fleeces are beautifully fine and soft, others have a wonderful silky lustre, while some are naturally springy, robust and perfectly suited to richly textured knitting.
When I started Charl in 2020, I set myself the challenge of creating modern, desirable knitwear using British wool. Having spent much of my career designing knitwear for brands including Burberry, Benetton and Studio Nicholson, I knew just how much the choice of fibre could influence the finished garment.
What I hadn’t quite anticipated was how fascinating that journey into British wool would become.

What makes British wool different?
The wonderful thing about British wool is that there really isn’t just one kind.
Think of the beautiful, silky sheen of Wensleydale and Teeswater wool, the crisp, springy character of traditional Shetland or the soft, almost silky handle of Bluefaced Leicester.
Each has its own qualities, and understanding how these different fibres behave is one of the most exciting parts of designing knitwear.
The softness of a wool jumper isn’t determined by the breed alone. The fineness of the individual wool fibres, the way they’re spun, the knitting tension and the finishing processes all influence how a garment feels against your skin.
For my new Autumn/Winter collection, The Turning Season, I wanted to explore this diversity more deeply, working with six different British wools to create a collection ranging from lightweight, everyday knits to beautifully soft, heritage-inspired Gansey jumpers and cardigans.
My aim was simple: to show that British wool can be every bit as beautiful, luxurious and wearable as the imported fibres we’ve become accustomed to.
A British Shetland wool as soft as Merino?


A list of sheep whose fleeces contributed to our wool. An example of the extremely fine Upingdown Shetland wool.
One of the most exciting discoveries I’ve made recently comes from a small, award-winning flock of pedigree Shetland sheep grazing in the Frome Valley of West Dorset.
The Uping Down flock is rather special. Carefully bred with particular attention to the quality of their fleeces and the wellbeing of the sheep, they produce an exceptionally fine, soft British wool that challenges almost everything you might expect from traditional Shetland.
And it’s not simply my opinion.
A recent independent OFDA (Optical Fibre Diameter Analysis) test of their wool recorded some remarkable results:
- 97.7% comfort factor — meaning 97.7% of the fibres measured were finer than 30 microns.
- 22.5 microns average fibre diameter — within the fineness range of some Merino wools.
- 70mm average staple length — an important characteristic when spinning a beautiful, consistent yarn.
For those unfamiliar with wool measurements, a micron is one-thousandth of a millimetre. Generally speaking, finer wool fibres are more comfortable against the skin, although spinning, knitting and finishing also make an enormous difference.
What these results demonstrate is that British Shetland wool can be remarkably fine, with the potential to produce beautifully soft, next-to-skin knitwear.
And having handled this wool throughout the development process, I can honestly say it’s amongst the softest British wools I’ve ever worked with.

From the sheep to your jumper – a fully traceable British wool
There’s another rather wonderful part to this story.
The wool from the Uping Down flock is completely traceable, not simply to the farm where it was grown, but right back to the individual sheep whose fleeces have contributed to each garment.
The sheep all have names, and we know exactly where the wool has come from.
I’ve used this exceptional British Shetland wool to create two new designs for The Turning Season.
Kitty, a softly structured funnel-neck Gansey jumper, combines traditional Norfolk fishing stitches with a flattering raglan shoulder and a light, airy feel.
Penny, a beautifully soft jacquard cardigan, features a traditional Cornish Wedding Gansey pattern, rich with symbols of love, hope and good fortune. She’s even named after Penelope, one of the sheep whose fleece helped create her.
Both pieces bring together something I feel very strongly about: the importance of knowing where our clothes come from, the beauty of traditional craftsmanship and the pleasure of wearing something that feels genuinely special.




Top: Kitty funnel-neck Gansey jumper. Bottom: Penny jacquard cardigan, both knitted in the Upingdown Shetland wool (contrast navy pattern is knitted in a fully traceable Romney British wool).
Why the type of British wool matters
When choosing a wool jumper, it’s worth looking beyond the label that simply says ‘100% wool’.
Different British sheep breeds produce fibres with very different characteristics, and those differences can transform the look, feel and performance of a garment.
A beautifully soft, worsted-spun Wensleydale and Teeswater wool creates the sleek, defined cables of my Dowsey jumper, while authentic Shetland wool gives styles like Betty and Craske their wonderful structure, warmth and character.
Neither is better than the other. They’re simply different, and choosing the right wool for the right design is what makes each piece work.
It’s also why I believe there’s so much potential in developing a wider range of British wools for contemporary fashion.
Rediscovering the beauty of British wool
British wool is enjoying renewed attention, and I think that’s something worth celebrating.
For too long, we’ve overlooked the extraordinary natural fibres growing in our own countryside, often in favour of wools imported from the other side of the world.
By exploring different British sheep breeds, working closely with farmers, spinners and specialist knitters, and taking the time to develop each yarn properly, I hope to demonstrate just how beautiful, soft and versatile British wool can be.
For me, that’s what The Turning Season is really about.
A collection rooted in the British landscape, inspired by the heritage stitches of Norfolk’s fishermen and designed for the way we dress today.
Beautiful British wool, thoughtfully developed into modern knitwear to wear, love and come back to, year after year.
























































































